“Philosophers have hitherto only interpreted the world in various ways; the point is to change it.”
Theses On Feuerbach, Karl Marx, 1845
We, social scientists, very often face with dramatic dilemma around the question: with which purpose we conduct research? What is the practical meaning of our work? We work for the academy or society? We are positioning on the second choice: society.
Development of any society strongly depends on the support and guidance of scientific world. The interaction between business and universities, between intellectuals and business, the relations between NGOs and business are the key path lines of modern society.
We, a group of young scholars and former bureaucracy members, have intended to try something new. We wanted to create a base to share and transfer the knowledge and experience that we have gained in totally different fields to its potential users in business, NGOs and universities. This approach includes wholistic paradigms and enables us to create hybrid business&branding models.
Traditional branding tools are kaput. We don’t need them anymore.
The simplification of everyday life, which was emerged as a result of industry 4.0, for business resulted plenty of questions. Now, we must adopt ourselves, our institutions and corporations to the new realities. Now, we have to measure more, discuss more, develop more. Shortly, we must increase our knowledge and swiftly adopt to new circumstances.
Shortly, we created the “Branding Institute” in order to transfer our knowledge to SMBs, develop new business models and create new worldwide brands.