Обязанности: Key professional requirements: • Bachelor or Master degree in marketing- , communication- or commercial direction • 4-6 years of working experience in similar function • Experience in online conversion-based marketing in B2C or B2B branch • Experience in creating data-driven campaigns in campaign management tool (s) • Experience in analyzing and reporting campaign results • Fluent English, verbal & written • Knowledge of Google analytics Требования к опыту: Main accountabilities: • Full leadership and responsibility for digital presence & activity – social media presence, content on third-party e-commerce sites, web shop, media across brands, eCRM. • Delivery of digital targets – traffic, engagement, profiled operators on database, incremental sales through e-commerce. • Creation of an annual digital plan in line and strategy and with input from marketing team • Responsible to ensure connected operator journeys through e-commerce channels. Manage the always-on 80/20 conten