Обязанности:
Key professional requirements:
• Bachelor or Master degree in marketing- , communication- or commercial direction
• 4-6 years of working experience in similar function
• Experience in online conversion-based marketing in B2C or B2B branch
• Experience in creating data-driven campaigns in campaign management tool (s)
• Experience in analyzing and reporting campaign results
• Fluent English, verbal & written
• Knowledge of Google analytics
Требования к опыту:
Main accountabilities:
• Full leadership and responsibility for digital presence & activity – social media presence, content on third-party e-commerce sites, web shop, media across brands, eCRM.
• Delivery of digital targets – traffic, engagement, profiled operators on database, incremental sales through e-commerce.
• Creation of an annual digital plan in line and strategy and with input from marketing team
• Responsible to ensure connected operator journeys through e-commerce channels.
Manage the always-on 80/20 content calendar, working with stakeholders to develop and publish engaging content and achieve top ranking in search
• Multichannel campaigning: Manage the digital campaigning plan to known and unknown operators to drive engagement and conversion to sale through e-commerce and off-line channels. .
• Lead and optimise performance-based digital advertising across all brands – display, social, SEM.
Образование:
Высшее
Откликнуться
https://5716-office.experium.net/vacancies/1894/?hide_respond=0
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