Trade name (also called "fictitious business name", "assumed name", or DBA for "doing business as") is a legal way to do business under a particular name that you file with the state, county, or in some cases local municipality. Its the easiest and most cost effective way to do business under a new business name without having to create an entirely new business entity. With DBA you can accept payments, advertise, and otherwise present yourself under that name. Who can register a Trade Name? Trade name can be registered by any business, including sole proprietorships, general partnerships, as well as organized and incorporated entities such as LLCs, corporations, nonprofits and limited partnerships. KEEP IN MIND: a DBA is just an alias, hence by itself it is not an actual business entity. It must belong and be associated with a specific legal entity. Advantages of DBA Disadvantages of DBA Filing a DBA We make it easy to register your DBA. We handle all the state, county,