IZX – is an open blockchain platform for independent game developers with elements of augmented and virtual reality. We create equal opportunities for everybody: advertisers, game developers and players. Game is always a competition — who is higher, faster, stronger, or smarter. Only challenges bring out the best in us. Recently, marketing experts have been using gamification as an effective tool for increasing sales and staff motivation. Gamification means that game elements and digital game design are applied in non-game contexts. The most important advantage of gamification for customers is that they don’t consider the process as the next flow of goods, but rather as a source of emotions. And bringing emotions into game, as you know, is the best sales technique. This is the approach that we use in our day-to-day work in IZX. We implemented gamification into cryptocurrency market and created a product which makes the process of using cryptocurrency much easier and way more fascinat