The Internet has made it possible for anyone to spread any information without restrictions: you can quickly create a website from a template or publish a note on social networks. Instagram has about 1 billion users, Facebook has over 2 billion, while social networking algorithms promote and distribute publications with high activity.
Personalized feeds, as well as individual search engines like Google, create a “filter bubble,” a concept coined by Internet activist Eli Paraiser. Sites study search history, location, activity, interests, suggest what may be of interest to the user, and provide information that is consistent with this data, and other information may not be shown. So a person gets into a “bubble”: it seems that this is the only truth, everyone talks about it and knows it, and there are no other facts at all.
Tech companies are starting to pay more attention to identifying and removing fakes, only these actions will not eradicate their spread. Fake publications are created in such a way that they catch the reader, attract attention: for this, universal features of perception and thinking are taken into account.
One of the main reasons for “post-truth” is the abundance of fake news that the audience is not able to recognize. In addition, they spread instantly, and any attempts to refute the false facts are useless. The emotional takes precedence over the rational. In other words, people believe what they want to believe.
Journalist Robert Fisk from The Independent writes that a person has always been ready to believe not in confirmed facts, but in what corresponds to his beliefs. University of California professor Benjamin Bratton argues that everyone has their own truth, which is based on lived experience. “The point is not that we perceive the world through “post-truth”, but that we express ourselves through it: we share this information, like, comment,” says Bratton. In addition, on the basis of distorted information, decisions are made that may have social and political significance, up to wars and economic crises on a global scale.
What will prevent us from buying into the post-truth?
- Checking the facts - checking the facts is not about their validity (there is a war, an attack has been carried out, a conflict has occurred), and so on, but on efficiency. Own examination of what has been said will not worsen the perception of information, but will only allow you to delve deeper into the essence of the problem. It's not about taking on the role of a critic. The expertise in question ends in your own head and is limited to only helping you form an attitude rather than coming out as the only correct opinion;
- Separate social myths from real results. That is, the interpretation in the media must be strictly separated from the true component;
- Do not look for confirmation of your convictions and beliefs in the media. This is the main trick in which a person can be manipulated. You have the right to change opinions, positions and points of view. Change is the only thing that can be permanent.
- You can note "how I behave now after receiving the information" and "how I would behave if I did not receive this information." By asking these questions and getting answers to them, it is possible to react in time to how the received flow of information has affected you;
- And most importantly, do not expect open lies or failure. Revelations and outright blunders should not be the only factor that makes you think about potential deception. The task of a modern person is much more difficult - to distinguish a real fake from a barely different real one.
And to help us, to develop critical thinking, for the accuracy of the content being checked, the Exorde system was created. Exorde is built around a core platform that provides unbiased credibility scores for information (and virality-related analytics) based on the community, AI modules, and a token-based economy.
This platform is decentralized, open and transparent. This is where participants will work together to index the entire network, extract its unstructured information, relationships, similarities, trends, and any type of pattern in information circulating throughout the internet, regardless of platform or media.
Exorde as a knowledge network can use the unstructured content of the Internet and perform a first-of-its-kind analysis of the virality of information circulating throughout the network.
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