7. Regarding the product positioning of e-Tron, Audi made such a page PPT at the press conference:
They directly positioned the e-Tron in the ranks of c-level SUVs, juxtaposed with Q7 and Q8, one level higher than Q5. If you look at the size of the car, e-Tron can really do this, but it also reflects Audi's product ideas: regardless of the positioning of the development, at least from the marketing point of view, they are trying to shape the e-Tron's high-end positioning.
This difference in positioning is also reflected in the US price, the starting price of e-Tron is significantly higher than Q5 or even Q7, the original price system is broken:
We feel that e-Tron's product positioning strategy is better than Mercedes. When it comes to EQC, we have defaulted to the pure version of GLC (although the EQC body is 10cm long), but if you compare e-Tron and EQC, the former gives you a feeling of at least half a level higher than the latter. Even considering that the e-Tron is 15 degrees more than the EQC, this strategy is a success.
8. The e-Tron was not developed on a new electric vehicle platform, it comes from the MLP vertical modular platform. And Audi's next electric car product plan, there are models from the new PPE platform (Premium Platform Electric), such as e-Tron GT. On this platform, there will be both Audi and Porsche products.
So from this point of view, whether it is EQC or e-Tron, from a technical point of view, it can be considered as a transitional product of the German luxury brand, and the real "killer" is still behind.
9. Audi e-Tron configuration and booking in the United States:
Take the Audi US official website as an example. The e-Tron is required to pay a deposit of $1,000 (returnable), and now the official website can already start to match, such as models, colors, wheels, and accessories.
Currently, in the US official website, open the optional system, you can choose between the Premium Plus of 74,800 knives and the Prestige of 8.18 million knives.
There are 10 colors to choose from. The aforementioned advertising color is called Antigua Blue metallic and requires a price increase of $595.
The Premium Plus models only offer a 20-inch wheel, and the Prestige version also costs 1500-knife with a 21-inch wheel.
The interior is available in three color combinations, the main difference being the color of the door panel and the lower color of the center console:
Premium Plus models also come with some optional packages. The most expensive is the Driver Assistance Plus package, which is an enhanced version of the driver assistance feature. It costs 2,850 knives and features ACC adaptive cruise with traffic congestion assistance, crossroad assistance, and active The lane remains. On the Prestige version, the features in this optional package are standard. There is also a 900-knife cold weather component that includes Enhanced cabin and battery preconditioning, which is optional and provides better performance in cold weather.
The trailer system costs 650 knives and can weigh up to 2 tons.
10. Although the price has been announced, the actual delivery of e-Tron will have to wait until the first half of next year. In the future, this car will also be imported into China, the time is probably 2020, slightly later than the EQC domestic plan announced by Mercedes-Benz, close to the BMW iX3.
So how much will the e-Tron after the domestic sale? Considering that the official positioning is higher than EQC and it is 15 degrees more than EQC, the domestic price of e-Tron may not be too optimistic.
The suspense of Audi and Mercedes has been unveiled, and it is time to look forward to the production version of the BMW iX3. To be honest, neither EQC nor e-Tron gave us much surprise. The design and technology that are not advanced are actually caused by the consistently stable style of the German brand.