Comme des Garçons (Comme des Garçons) is a Japanese clothing label founded by female designer Rei Kawakubo. Rei owns the company with his husband Adrian Joffee. The office of Comme des Garçons is based in Tokyo and in the prestigious Place Vendome district of Paris. The main shows of the brand's collections are held within the Paris Fashion Week and Men's Fashion Week. The annual net income of the company is about 180 million dollars.
The flagship store Comme des Garcons is found in Aiorama, one in every of the foremost modern areas of Tokyo. additionally, the brand's conception stores square measure settled in urban center, metropolis and Fukuoka. ancient stores square measure settled around the world, together with boutiques in NY, Paris, Hong Kong, Beijing, Bangkok, Seoul, and Singapore.
In 2004, Comme des Garçons developed a market conception supported department shops that sell vesture from different lines, like Shirt, Play, and a variety of international designers. the initial market, supported by Comme des Garçons, is termed the Dover Street Market and is found in London. additionally in 2010, the I.T. national capital Market Comme des Garçons was launched in the national capital, followed by the gap of a mercantile establishment in Ginza in Tokyo in 2011.
History
The Comme des Garçons brand was founded by Ray Kawakubo in 1973. Born in 1942, Ray did not receive any special education in fashion. She studied fine arts and literature at the university and worked for a textile company after graduation. In addition, Kawakubo tried to develop her stylistic career. In 1969, she came up with the idea of her own brand, which she decided to name with words from the song Comme des Garçons ("Like a boy").
Initially, the complete Kawakubo was targeted at the event of women's articles of clothing. within the 70's Comme des Garçons became extremely popular in Japan, and in 1978 Kawakubo opened a line for men. 2 years later, the designer determined to maneuver her workplace to Paris, wherever in 1981, for the primary time, she showed the Comme des Garçons assortment, which, thanks to the predominance of black and sophisticated materials, created a true modern sensation. The seasonal collections of the complete square measure still on show in Paris. In 1982, Comme des Garçons became a part of the Paris Pret-a-Porter syndicate. Since then, the complete has participated in numerous exhibitions around the world.
Fashion design
All Comme des Garçons collections are developed in the Tokyo studio of the brand in Aiorama. Production of clothing is carried out in Japan, Paris, Spain, and Turkey. The spring-summer collection of 1997, which was nicknamed "hillocks and bumps", was characterized by unusual forms of clothing, which were sewn into the volume of soft inserts. This collection led Comme des Garçons and Ray Cavacubo to cooperate with the New York choreographer Mers Cunningham, who invented the production called "The Scenario". All the dancers involved were dressed in the aforementioned Comme des Garçons collection.
The autumn-winter 2006 Comme des Garçons collection was interesting in that it considered the concept of personality. It reflected the different ways in which a person presents himself to the world. The men's clothing in the collection was endowed with feminine elements, such as corsets and floral prints. In other words, masculinity was combined with femininity in the "Personality" collection.
Style
The term "anti-moda" is often used to describe the style of clothing produced under the name Comme des Garçons. Typical details of the brand are the absence of sleeves, unusual shapes and cut, and deconstructivism. The Comme des Garçons color palette is dominated by black, grey, and white. Many things are made in the style of unisex.
Collaboration with different designers and types
Since 1992, a young designer, recipient Ray Kawakubo - Junya Watanabe - has been operating with the complete. He makes many things of an article of clothing, that are then enclosed in numerous collections of Comme des Garçons. additionally, Junya Watanabe and Tao Curihara based their own sub-labels below the direction of Comme des Garçons. additionally to their work, they remained concerned within the style of the Comme des Garçons knitted fabric women's clothing line.