A doodle, a doodly, a doddle, or a mind-boggle? Perhaps I’m just pulling your toggle……….whichever it is, it’s the one. WOW – this marketing thing is a mind-blowing super challenge isn’t it?
So many pertain to be experts, then when you ask them, they muddle the water, blow your mind with statistics and ask a billion questions to which you’ve got no answers because you want to blunder-bust the world with your service offerings. Why not – everyone needs your English and Education services, right? Perhaps right, many would say wrong!
Anyway, Winford International is no different. Today, is the 3rd June 2022 and we’re still blindingly working our way through the marketing learning curve challenges from finding the right tools, maintaining the right budget (a what?), generating leads (yes, please), to moving into new markets (hang on, you’ve just said we can’t blunder-bust our way through this one), recruiting talent and retaining customers (let’s find them first)
It's just massively exciting stuff. What I’ve come to realise is that my responsibility as Principal is no longer about the school (there is an academic team for that), now I am about how to become a marketing expert, a better communicator, a face for the school and the one who focuses on building those relationships beyond the classroom.
So, I connected with Ms A Mace (Account Manager) from Cardell Media in the UK. She’s instrumental in challenging my communication, leadership and strategy thinking forward. Infact, budgets aside, Cardell Media have put together a great show for Winford International, and I am proud to have them onboard and working together to bring Winford to success. I hope to be able to work with London and Ms Mace for a long time to come.
If you can, I should greatly appreciate you recommending Winford International to others around you, just like I have recommended Ms Mace and Cardell Media to you because they know their stuff. Winford International also knows its stuff and we want to prove it.
Have a super Friday and a wonderful weekend.
Carl.